The Rise of Android- How Google Took Over the World

When Steve Jobs took to the stage back in 2007 wearing his classic black turtleneck and grey pants, nobody really knew what he was going to say. There was speculation that Apple had been working on “something big” for a long while, with rumours and timely leaks hinting at a small touch-screen mobile. However, the company had done a fantastic job of keeping their secrets, and the journalists and reporters had little clue about Jobs’ announcement.

After giving a brief introduction, Jobs dove into his pocket, took out a small device and showed it to the world. Full-touch phones weren’t anything new at that point, but no company had been able to provide such fluent touch compatibility until then. The release of the iPhone has been regarded as one of the most significant events in the world of technology in the past decade. Within a year, Google had released its own full-touch mobile phones. Whereas Apple’s iPhone used the iOS, Google called its mobile operating system “Android.”

Getting Ahead of the Pack

Apple decided to keep their mobile operating system locked, making sure that all apps were carefully checked before they were made available in the App Store. On the other hand, Google released its mobile operating system to the public. Android is an open-source mobile operating system that can be modified according to the parameters set by the manufacturer. It wasn’t long before Google started signing partnerships with other companies such as Samsung and HTC.

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By 2011, the number of mobile phones running Android was increasing at a very fast pace. It wasn’t long before Android surpassed iOS as the most common mobile operating system in the world. Today, Android is used on more than a billion mobile phones ranging from cheap budget devices to flagship phones such as the Oppo R9 Plus.

Why Is Android More Popular?

Even though opinions are still divided about why Android is more popular than iOS, there are a few reasons that might highlight Google’s edge over Apple. Firstly, Android is completely customisable. You can change every aspect of the operating system to suit your needs. Many companies such as Samsung and HTC add their own “skins” on top of the vanilla operating system to customise it for their own requirements.

Another reason why Android became so popular is because it is used on all kinds of phones. Apple devices are generally quite expensive, and not many people can afford them. On the other hand, you can buy Android devices starting from as little as $100. This played a crucial role in the beginning when people were making the jump from feature phones to smartphones. The additional flexibility of Android, such as the fact that data transfer is so easy, made it even more popular. According to Google, there are more than 1.4 billion Android devices currently active across the globe. It has become an irreplaceable part of many peoples’ lives, and is only expected to grow in the future.

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