Speed Up Your Website

Keeping a fast website is important for making sure your visitors are happy, your search rankings remain high, and your site is a good reflection of your brand. Here are some tips on how speed up your website.

Use a Content Delivery Network

A Content Delivery Network or CDN is one of the best ways to decrease page load times on your website. What a CDN does is serve up many of the pieces of your site from a variety of geographical locations that are closer and faster than your sites server. CDNs also reduce the chance of downtime since your sites assets are spread out over varying locations. Some security services such also include CDN in their security packages, as you can see in the Sitelock reviews. A CDN is a quick and easy way to reduce page load times.

Minimize Script and Stylesheets
Your websites uses stylesheets and javascript files to control how the user sees and interacts with the content. These files can become large and take long to load especially on mobile devices. One way to decrease file size is to use a minimizer to turn the files into machine-readable only files that will look the same to users but load much faster. This is also a good time to make sure you are using all the script and style sheets that your site loads. You do not want to be wasting precious time loading anything that your visitors don’t need. So by auditing and minimizing scripts and stylesheets your website can load significantly faster, which in turn can make your clients happier and increase your Google rankings.
Make Sure All your Images are Compressed
Some of the largest files on your site are the images. That is why it is important that you are using massive compression on the images. You can do this through automated services or manually in Photoshop.  You also want to make sure you are not using the same images on small devices. While you may have a high-quality massive homepage image that looks great on a retina 4k display, this may be a very large file and you only want it to load when necessary. Use stylesheets and javascripts to ensure that your only delivering appropriate image sizes to devices. If you keep your image file sizes low you can drastically decrease the load time of your site and if done well you will lose little quality in the final product. Image compression is key to getting your Google rankings up and a site that responds to you customers fast paced demands.

So whether you are after higher search rankings or a better user experience these tips will help make your site load faster and provide big results.  Make sure your images are compressed, minimize your scripts and styles, and use a content delivery network to make sure everything loads rocket fast.

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